About us

Founded in 2009, HAPPYCHIC is a French multichannel fashion firm belonging to the Association Familiale Mulliez (AFM).


in men’s ready-to-wear in France, HAPPYCHIC is an umbrella organisation for three brands: BIZZBEE, BRICE and JULES.

Our Mission Statement

Turn fashion into an inspiring, festive experience in which people enjoy looking great and feeling confident enough to make their own dreams come true.

Our Ambition

Win over the men’s ready-to-wear market in France and abroad.